Privacy policy

Last updated: 3rd May 2025

Introduction

AlfaJewelry ("we", "us", or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://alfajewelry.com (the "Site") and use our services. By accessing or using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

  • Personal Information: We collect personal information that you provide directly to us, including your name, address, phone number, email address, payment information, and details about your orders.
  • Automatically Collected Information: When you visit our Site, we automatically collect certain information about your device, browsing actions, and usage patterns. This may include your IP address, browser type, and details about your interaction with our Site, collected through cookies and similar technologies.
  • Information from Third Parties: We may receive information about you from third-party sources, such as our payment processors and service providers who support our Site, including Shopify.
  • Visitor Analytics Information: When you visit our Site, we collect a randomly generated visitor token (stored in your browser's localStorage), the country derived from your IP address, and the time of your visit. This data is used only for anonymous statistics and site analytics purposes, and is not linked to your name, email, or any other identifying details.

2. How We Use Your Information

We use the personal information we collect to:

  • Process Orders: Handle and fulfill your orders, process payments, arrange for shipping, and provide customer support.
  • Communicate with You: Send you updates about your orders, respond to your inquiries, and provide customer service.
  • Marketing and Personalization: Send you promotional materials, tailor content, and advertisements to your preferences, and analyze the effectiveness of our marketing campaigns.
  • Security and Legal Compliance: Protect against fraud, enforce our terms and conditions, and comply with legal obligations.
  • Site Analytics: Monitor site usage patterns, real-time visitor counts, and geographic distribution of visitors to improve our website and service. This data is collected and processed anonymously.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and collect analytics data. For our real-time analytics dashboard, we store a randomly generated visitor token in your browser's localStorage. We also determine the country of site visitors based on their IP address using a third-party service (ipgeolocation.io). You can manage your cookie and localStorage preferences through your browser settings. Disabling cookies or localStorage may affect the functionality of our Site.

4. International Data Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence. This includes processing by our staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of the European Economic Area (EEA), we rely on recognized legal mechanisms, such as the European Commission's Standard Contractual Clauses or other similar agreements approved by relevant authorities in the United Kingdom, unless the data is transferred to a country that has been deemed to provide an adequate level of protection by the European Commission.

5. Disclosure of Personal Information

We may share your personal information with:

  • Service Providers: Third parties who perform services on our behalf, such as payment processing, order fulfillment, and IT services.
  • Business Partners: Entities such as Shopify that assist in providing services and advertising.
  • Legal Obligations: To comply with legal obligations or in response to valid legal requests.
  • Analytics Providers: We use ipgeolocation.io to determine the country of visitors. You can review their privacy policy at ipgeolocation.io/privacy.html.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. If you close your account or it is no longer needed, we will securely delete your data.

Visitor analytics data (token, country, timestamp) is automatically deleted after 30 days. Analytics data is not linked to your name, email or account information, and is used only for anonymous statistical purposes.

7. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct any inaccurate information.
  • Deletion: Request that we delete your personal information.
  • Restriction: Request that we restrict the processing of your information.
  • Portability: Request a copy of your information in a portable format.
  • Opt-Out: Opt out of marketing communications or targeted advertising.

To exercise any of these rights, please contact us at sales@alfajewelry.com.

8. Children's Privacy

Our Site is not intended for children under 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us to have it removed.

9. Security

We implement reasonable security measures to protect your personal information. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated "Last updated" date. Your continued use of the Site after such changes constitutes your acceptance of the updated terms.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at sales@alfajewelry.com.